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This Week: The Power of Service

Being an Alpha isn’t just about becoming stronger for yourself. It’s about using your strength, experience, knowledge, and gifts to serve others and make the people around you better.

In this week’s Alpha Mindset, I break down why becoming a man of service can give you greater purpose, strengthen your relationships, and change the way you show up as a husband, father, friend, mentor, and man.

The question for you this week is simple: Who can you serve today?

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Life doesn’t always follow our calendar.

Sometimes it asks us to slow down, change direction, and focus on what’s truly important.

That’s exactly where I find myself today.

As many of you know, my father, Roycroft Harcourt Roberts—”The Crofter”—passed away unexpectedly just over a week ago. Since then, life has been filled with emotions I don’t think anyone can truly prepare for. There have been tears, laughter as we’ve shared stories about my dad, long conversations with family, countless phone calls, meetings, paperwork, and all of the responsibilities that come with losing someone you love.

This past weekend marked another major change in my life.

I’ve officially moved into my mother’s house, and for the next four months, this is where I’ll be living.

When I first told people that, many assumed I was simply moving in to support my mom.

They’re right.

But in my heart, I’ve chosen to see it differently.

I’ve made a decision that this season of my life isn’t simply about helping my mother.

It’s about serving her.

That one decision has changed everything.

When you see something as an obligation, it’s easy to become frustrated. You notice every inconvenience, every interruption to your schedule, every sacrifice you’re making, and before long you find yourself grumbling about the very thing you’ve been called to do.

But when you choose to serve, your perspective changes.

You stop asking, “Why do I have to do this?”

Instead, you begin asking, “How can I make this person’s life easier today?”

That question has become my mindset every morning.

• How can I serve my mother today?
• How can I make this difficult season just a little easier for her?
• How can I carry some of the burden she’s been left with?

Those questions have become far more important than my own comfort.

Yesterday was another significant milestone for our family.

After weeks of uncertainty, amendments, negotiations, and more stress than I care to admit, we officially sold my parents’ home.

When my father was still alive, he and my mother had dreamed of selling this house and moving to Ecuador together, where they planned to spend the rest of their lives.

That dream changed in an instant.

Now it’s my responsibility to help my mom finish the journey they started together.

The house closes in October, and between now and then we have one enormous task ahead of us.

We have to empty an entire lifetime.

• Every room tells a story.
• Every closet holds memories.
• Every drawer contains another reminder of the life my parents built together over the past several decades.
• Family photos.
• Boxes that haven’t been opened in years.

It’s overwhelming when you stop and think about it.

But yesterday, after the sale became official, something changed.

For the first time in days, we all took a deep breath.

The work isn’t over.

In many ways, it’s just beginning.

But one of the biggest burdens we’ve been carrying has finally been lifted.

Sometimes we spend so much time looking toward the finish line that we forget to celebrate the faithful steps along the way.

Yesterday wasn’t the end of this journey.

It was simply the next step.

And sometimes, that’s more than enough.

This entire experience has taught me something I’ll never forget.

The older I get, the more I realize that the greatest purpose in life isn’t found in asking, “What do I want?”

It’s found in asking, “Who needs me today?”

As men, especially after 40, there will be seasons when we’re called to carry more than we ever expected.

• Your wife may need you.
• Your children may need you.
• Your parents may need you.
• A friend may need you.
• Someone at work may need you.

Those moments reveal the kind of man you’ve become.

Not because they’re easy.

Because they’re not.

They reveal whether you’re willing to put someone else’s needs ahead of your own.

That, to me, is leadership.

• Not demanding recognition.
• Not seeking praise.
• Not doing things for applause.

Simply serving because it’s the right thing to do.

I’ve also realized something else over the past week.

If I’m going to serve the people I love well, I have to continue taking care of myself.

That’s why I’ve packed my resistance bands.

It’s why I’m still doing my daily mobility and physiotherapy.

It’s why I’m keeping my nutrition as simple as possible with lean protein, healthy fats, vegetables, and quality carbohydrates.

It’s why I’m staying consistent with my supplements, my magnesium, and the habits that have helped me build a strong body and mind over the years.

Not because I’m trying to be perfect.

Because the people who depend on me deserve the strongest version of me that I can give them.

Looking after your health isn’t selfish.

Sometimes it’s one of the greatest acts of service you can offer the people you love.

Alpha Action

Today, ask yourself one simple question:

Who needs me today?

Then look for one practical way to serve that person without expecting recognition, praise, or anything in return.

Journal Prompt

Where in my life have I been treating service like an obligation instead of a privilege, and how would my attitude change if I chose to serve with gratitude?

Funk Lesson

The strongest men aren’t remembered for how much they accumulated.

They’re remembered for the burdens they carried, the people they loved, and the lives they quietly served.

Before I sign off, I want to thank each and every one of you for the incredible prayers, emails, messages, comments, and support you’ve shown my family over the past week. My mother and I have read so many of your messages, and they have brought us comfort during one of the most difficult seasons of our lives.

Thank you for reminding us what true Brotherhood looks like.

Get It Done!

Your Friend and Coach,

Funk Roberts